Treatment

Target Audience

 The target audience for my story line is going to be for teenager around the age of 15 to 25 as I think these are the people who would be able to relate to the story-line better than anyone else. The gender of my target audience would be for boy and girls as these are situations that they both go through. They would be interested in media consumption like action films as that what that age group what the most. Also have an interest in there social life like using social networks like twitter and Facebook as that is a what they interact with their friends. The class of the people would be aimed for working class and lower class as it is showing the struggles that they have to go through in their life and showing that it is not easy. The film would appeal to them as it is going to be a modern film that includes themes like corruption of youth, racism, violence, aspiration and escape as he is trying to get away from all the struggles with his brother and poverty from where he is living in a bad area. Our film would be different from anyone else as it would be realistic for the lower classes and it has a wider target audience to relate to. Also some people from other classes can relate to it as they have to make hard choice like the boy in our film. What’s going to appeal to them is the interaction the audience would have with the young boy to make they feel sorry for him as he goes through his struggles.  The target audience would watch TV shows like Top Boy, Eastenders , family guy, E news and 106& Park. Shows like top boy would show the gritty part of Britain and how the lower class people in them areas are living.

Representation 

The key characters in my film are the protagonist in the film which is a thirteen year old guardian less boy. He will be Black Caribbean. This will be so he is stereotyped in the audience mind before they know much about him. Also from the where he lives would make our protagonist seem stereotyped. His attire will consist of clothes like hoddies; jogging bottoms, trainers like air forces this would get a realistic feel of how boy are in bad areas. Our film will challenge some typical representation as the boy is a smart boy at school who does well but he wants to protect his brother from all of the troubles that is happening with him. His teacher in his school want to support him making sure that he does well in school as he is really cleaver unlike some of the people in his area. The antagonist in the film are the police that are trying to black mail the young boy into making choices that he does not what to make.The young boy has to make the choice of helping the police plot his brothers gang for the crimes that they do or they would put the brother away in prison. 

Conventions 
This film will only contain one genre element in the film which is going to be British Social Realism. If we leave it as that then it is more reliable as it is more real. I will use conventions like a smash mouth opening as it would start off with him running away. This will automatically get the attention of the audience as they would start to think who he is running away from. This then will create enigma as everyone want to know what going on in the film creating mystery. We will make sure that the music in the film is engaging as that would bring attention the start of the film to interact with the audience better. There will be an establishing shot at the start as this will make the audience get a feeling of where the character life and the struggles that he lives in. I would stick to mise-en-scene to make sure that the film is like a British Social Realism. The boy lives in an estate in Barking that is very rundown showing that he is poor and does not have much money and that he is quite poor. The lighting in the film will be natural throughout the film so it would be realistic and it shows the film raw without it being varnished with a unnatural light. The costumes that the boy would be wearing is nothing too fancy like jogging bottoms and trainers with a hoodie. In the house there would only be the basic amount of props to show that the boy and his brother does not have much. The area of my film would include graffiti all on walls and the boy would visit chicken shops to eat to show that he cannot afford any other expensive restaurant as the chicken shop is cheap. The camera would include many close up of the main character , Kaden to show his emotions throughout the film. The camera will be hand held at parts when the boy is running away from the gang of people. For the smash mouth opening I got the inspiration from the film 'Trainspotting' as at the start of the that film you want to know why the two men are running and start into the action.

Institution

 The production company for my film is film 4.This will have an impact on my film as film 4 have a big contribution into British Social Realism films. They have made many British Social Realism films like 'Trainspotting' and 'This is England' which are very popular British film that have been made. From these types of films I have got a good inspiration on our film to be good enough for film 4 as the films that they make are up to a high quality and have been successful. Trainspotting has inspired us with the themes that are used in the film and how the start of the film begins with enigma that has built up when people are watch the film. As there parent company are Channel 4 the films will be shown on channel four and film 4.  My film would be distributed on film 4 and cinemas as the film it good and get the audience attention with the story line. It would be exhibited cinemas like Romford Vue for people to come and watch the film. The film would be a low budget film that is not expensive.

Title

The title my partner and I felt was quite fitting and appropriate for our production was 'Choice'. We both felt that our titles had a real sense of ambiguity and connoted to our audience the possibility that multiple themes would be involved in our story as multiple factors would need to be present to allow our protagonist to make choices. Choices is also a relatable title we feel, as it's a gift(sometimes curse) we've all been permitted to have and use, so immediately our audience would think to themselves; with choices, comes both bad and good decisions and wonder what possible decisions could have been made in our film.
I feel that our title is rather conventional for the British Social Realist genre as an enigma is created when seeing this title as to whether the choices made in the film lead to success or failure.

As well as being relatable to the audience, I feel the title would also appeal to our target audience being that our audience would be of an age where the ambiguity would be quite imaginative, and depending on social backgrounds, relative to our story line. The kind of choices some people have to make on a day-to-day basis are at the very end of the spectrum for others. Being that we were aiming towards younger males, a choice of crime or a clean life could be what relates characters to our audience members.




Technology











The technology I intend in using will be of an adequate quality. I don't intend on using the highest quality camera to record my production  as I would like for the scenery and images captured to possess an element of grime/grittiness which would automatically connote poverty and also replicate the way members of the working class society see things. Using this low/average quality technology would also intensify the difficulty my characters are going through as the connotation from the camera not being able to adjust aperture would reflect the lack of hope people in the working class experience. As well as the technology I'll be using to record, certain technologies need too be incorporated in the film. The fact that technology is always advancing in our society and small improvements are being made to products, I would ensure that the tech used in my production would be old products as this would create a clear separation between social classes which would make comprehending the characters situation that little be easier. I'd probably incorporate things like old Nokia phones, PS1 console and games. I feel this technology would be very suitable as it would allow me to imitate the working class lifestyle much more accurately and effectively. Another feature that I would input at certain sections of my film would be the free hand recording, a lot of the time the use of a stand wouldn't be necessary, and with this shaky vibe I would acquire a feeling of being in the scene, running; jumping or walking, with/as the character.












Narrative

Infusing our initial ideas, my partner Delon and I decided our protagonist, Kaden a 13 year old boy, would find himself separated from his passion to learn and be educated, and stuck with a choice. His Brother will be wearing jeans, a shirt and a jacket. This will show his status that he is a higher class. He is the drug supplier and he talks to all of them about stories that happened during the day of some violent act that he had done in  the day. Behind the drug supplier a trashy looking girl that is an addict and rubbing up against the drug supplier once again showing his status. The drug supplier will then start talking about how he wants all the money that everyone owes him from selling the drugs. Chas however doesn't have the money and gets all nervous. He had purposely done this due to the fact he wants to get out of the life he is living. The drug supplier asks him for his money and he runs straight out the door. From here the drug supplier stands up casually with a smile on his face, walks out and pulls out a gun.


Style and Iconography

The will be kept the costumes for the drug dealers to a simple plain tracksuit with trainers and a hat to cover their face. This will signify equality of authority between the drug dealers and will signify the difference to the drug supplier showing he has more respect, due to his wealth and clothes. Also this will signify the drug dealers as low class thugs who commit criminal activities to make money but are just assuming without knowledge of their background. Also the drug supplier, will be using the latest gadgets and expensive jewelry to represent his wealth and social status in comparison tot he drug dealers, who wear cheap clothing and do not carry around much as they have no money and earn a living with selling drugs representing the everyday struggles of their lives. Also another prop I will use will be flour to act as my drugs. This is used to signify a life changing object and also to connote the dangers of the life some have to result in due to their struggle for money. Also this links back to one of the main themes being drugs, and represents the title, being Class A, it connotes drugs which makes the audience think about the consequences of this drug which is what the movie is based on.
In consideration to music, We will like to keep to having our own created soundtrack that fits the genre and themes of the film. Also the music will be flowing accordingly to the shots so it will look professional and the audience will be able to remember the movie and soundtrack and create an association. Also is creates authenticity. We have ideas of slow paced music during tragic scenes and fast paced music during the action scenes. Also the music will represent the movies era and also will signify who the film is targeted at.